Top 7 Benefits of Link Building for Startups

Davit Nazaretyan
24 April 2024
5 min read

Do you know even one agency that doesn’t conduct link-building services? I personally don't know. There are many things that any startup can grow without, like expensive advertising and large marketing events. Link building is on the list of necessities for successful startups. What are the benefits of link building for startups and the main benefits of link building in general?

Let’s reveal together, starting with the importance of link building for every business.

The Importance and Main Benefits of Link Building

You may have heard about backlinks and their importance. Let’s sum up the main benefits of link building for every website. 

  1. Firstly, when a website links to another, it's a sign of trust. For example, if a reputable site links to another, it tells search engines that the linked site is reliable and valuable. 
  2. Secondly, using a successful link building campaign will help you have better chances of ranking higher in search results. Consequently, high ranks will increase visibility, thereby the sales of your product or service.
  3. Finally, creating links for your website boosts your authority in your specific field.

Top Benefits of Link Building for Startups

Every beginning is hard, especially when it’s the beginning of a new business. There are a lot of nuances and factors that can ease the struggle of building or improving a startup. Surely, the abovementioned importance is exceptionally beneficial for a startup: trust, visibility, and authority. Let’s discuss the benefits of link building, in general, to understand how it can improve a startup and give it a chance to stand out. Here is a list of benefits and improvements that link building can give.

  1. Site Metrics boost: Metrics boost for startups is like a compass leading them through the expansive online world. Link building helps by increasing the number of quality websites that link to your startup's site. These links can tell search engines that your site is trustworthy and relevant: this can be a key to success for any startup. The main metrics are usually planned by private companies for tracking the value of the websites. For instance DR is a metric developed by Ahrefs, and DA and PA are metrics made by Moz

Here’s how the backlink profile looks on Ahrefs:

And here are the DA metrics on Moz:

When search engines see that other reputable websites link to yours, they consider it more credible, which can result in higher search engine rankings. In simple terms, link building helps startups build a robust online presence and get noticed by potential customers. It's a crucial step in growing a successful online business.

  1. Website traffic increase: Another challenge for a new company is the hardships of getting noticed. Link building is an excellent strategy for improving website visibility and increasing traffic. Indeed, all of this happens through credibility and recommendations from reliable websites. 

For a startup, Link Building is a perfect choice. In addition, Link Building can improve search engine rankings, making it easier for people to find your startup. This means that when potential customers search for products or services related to your business, they are more likely to find your website, thus further boosting traffic. Here is an example of a Social Media Ads tool Case study of how link building can actually help.

  1. Higher Rankings: As a part of SEO (Search Engine Optimization), link building is a perfect way for a startup to get higher rankings on Google. Search engines consider these backlinks as signals of your website's quality and relevance. They interpret it as a sign that your content is valuable, and as a result, they may reward your startup with higher positions in search results.

For startups, this is a game-changer. When your website appears near the top of search results, it's more likely to get noticed by potential customers actively searching for products or services in your niche. This increased visibility can lead to more organic traffic, which is often highly targeted and more likely to convert into customers.

  1. Increased Sales: Another challenge for a newborn company is keeping the sales high. Startups often have limited budgets: low sales can prevent them from investing in growth. In this case, the company may even close down forever. 

Due to link building that helps to gain authority and trust, people are more likely to buy from businesses they trust. Recommendations from trusted sources play a significant role in building that trust. Additionally, as your startup's search engine rankings improve, you'll receive more organic traffic from users actively seeking what you offer. 

  1. Low Bounce Rates: Low bounce rates are a positive sign for any website, and for startups, they are also significant. Bounce rate refers to the percentage of visitors who leave your site after viewing only one page. High bounce rates can be detrimental, indicating that visitors are not finding what they're looking for or are not interested in your content.

Link building can help reduce bounce rates by bringing in targeted traffic. When other websites in your industry link to your startup, they send interested visitors your way. These visitors are likely to engage with your content and explore your site.

  1. Engaging Content: Even with the credits and recommendations from high-quality websites and referral traffic, a website can only lower its bounce rate and ensure sales with a final significant factor. You should create engaging and attractive content for your audience. 

Besides, link building should often promote high-quality content. So, to earn backlinks, you must understand your website visitors and provide content especially for them.

  1. New Clients and Partners: As we know, link building itself means building relationships and networking. Through improving a backlink profile and increasing sales, it is highly probable to get new partners and clients. For a startup, link building can be the best strategy for building new partnerships.

Real-World Examples

Many world-known companies used the helpful benefits of link building while still being startups. Link building was pivotal in their journeys to becoming globally recognized brands. Let’s discover which renowned brands used link building at the beginning of their journey and how it affected their path to triumph.

  1. Casper: A company that started in 2014, specializes in mattresses and bedding. They became widely known for their one-of-a-kind mattress shopping experience. Their approach allows customers to order mattresses online and provides a 100-night risk-free trial. Casper's marketing strategies were innovative. They used humor in their ads and teamed up with popular influencers. They employed a clever tactic to boost their online presence by building links through guest posts and collaborating with blogs. They started using link building while still a startup and focused on lifestyle and home decor niches. This made their website more visible to the public.
  1. Airbnb: Founded in 2008, Airbnb is a well-known platform allowing people to rent accommodations worldwide. In its early days, Airbnb used link building by contacting travel bloggers and influencers to review and promote unique listings. These bloggers would write about their experiences staying in Airbnb rentals, creating valuable backlinks to Airbnb's platform. This strategy helped Airbnb gain credibility and expand rapidly.
  1. Zapier: Zapier is an online automation tool that connects different web apps to make them work together. They used a content-driven approach to link building. Zapier created in-depth guides and blog posts about various web app integrations. These resources attracted links from tech and business blogs, boosting their SEO and establishing them as a go-to solution for app automation.
  1. Shopify: Shopify is an e-commerce platform founded in 2006. They have actively used content marketing to become an industry leader. Shopify creates comprehensive guides and resources for e-commerce entrepreneurs. By reaching out to influencers and bloggers in the e-commerce space, they earned links from industry-specific websites. This strategy helped them become a trusted platform for online businesses to sell their products.


Startups especially need the benefits that link building can give, starting from high authority to referral traffic. Link building has many more benefits than the abovementioned seven. All of the advantages can help any new business overcome challenges and even don’t let them appear in the first place.

You can find many more examples of the advantages of link building and success stories; what’s better, you can always try the best link building strategies. Even when lacking resources, you can consider professionals to handle your link building and overall SEO strategies.

There are many ways for your startup to succeed and become a world-known name like Shopify or Airbnb. One of those ways can be a good link building strategy and effort!
So, don’t miss tips and tricks from LinkyJuice, and keep up with all trends: your startup is guaranteed to get better daily!

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